Ak­zono­bel’s Spe­cialty Chem­i­cals launches as Nouryon

Chemical Industry Digest - - News & Views -

The for­mer Ak­zoNo­bel Spe­cialty Chem­i­cals was re­launched as Nouryon. The move fol­lows the re­cent ac­qui­si­tion of the busi­ness by The Car­lyle

Group and marks the com­pany’s tran­si­tion to be­com­ing an in­de­pen­dent, global spe­cialty chem­i­cals leader.

Nouryon has a his­tory that stretches back nearly 400 years and its new name and brand iden­tity re­flect that her­itage. Noury & Van der Lande was one of the first com­pa­nies to re­al­ize the im­por­tant role chem­istry could play in ev­ery­day life; to­day, Nouryon is a world leader in es­sen­tial chemistries used to man­u­fac­ture ev­ery­day prod­ucts.

“When we started de­vel­op­ing our new name and brand we asked our em­ploy­ees what mat­tered most to them,” ex­plained Vivi Hollertt, Chief Com­mu­ni­ca­tions Of­fi­cer at Nouryon. “Our em­ploy­ees are es­pe­cially proud of our her­itage, as well our track record of grow­ing through part­ner­ships, in­no­va­tion, sus­tain­abil­ity, and con­tribut­ing to so­ci­ety. We com­bined all of this to cre­ate a brand iden­tity for Nouryon which is true to who we are and helps us stand out from our com­peti­tors.”

Nouryon’s new com­pany pur­pose - Your part­ner in es­sen­tial chem­istry for a sus­tain­able fu­ture - re­flects this pride as well as the fo­cus go­ing for­ward. The com­pany’s suc­cess has been built on strong part­ner­ships and it be­lieves that col­lab­o­ra­tion is key to fu­ture suc­cess. Nouryon will be work­ing closely with cus­tomers and other part­ners to in­no­vate, make strate­gic in­vest­ments, and de­velop es­sen­tial, sus­tain­able so­lu­tions that meet cus­tomer needs and fuel shared growth.

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