Citadel - - SNAPSHOTS -


with doc­tors and clin­ics, Pune-head­quar­tered start-up SMINQ an­nounced the launch of its new global con­sumer app ‘Sminq – World’s Places. Live Now.’ Sminq is a com­mu­nity driven plat­form that broad­casts real time in­for­ma­tion from places around the world. Whether it is what mu­sic is play­ing at a club, to what is the chef’s spe­cial this evening, to how crowded is it at the near­est mu­seum, Sminq is the plat­form to share and ac­cess this in­for­ma­tion, real-time. With op­tions of text, photo and even short 15-sec­ond video up­dates, users can choose their style to broad­cast what is live at that place at that very moment. With con­tent that ex­pires 24 hours from the time it was posted, the feed re­mains up to date. Sminq is pow­ered by users and all in­for­ma­tion on the plat­form is man­aged by its com­mu­nity. The com­pany has cur­rently opened up (in lim­ited num­bers) en­tries for lo­cal cham­pi­ons across cities, glob­ally. Ini­tial cities that are cur­rently vi­brant on the app are Bangalore and Pune, but the app be­ing a mul­ti­lin­gual, global plat­form, is built to ac­cept users from any­where around the globe. Shachin Bharad­waj, Co-Founder and CEO, SMINQ, said, “The in­ter­net to­day of­fers us in­for­ma­tion that is static in the form of re­views, rat­ings or ad­dresses and phone num­bers. Real-time in­for­ma­tion of what is hap­pen­ing now at the place you want to go is a crit­i­cal piece of in­for­ma­tion that is miss­ing on the in­ter­net. We want users to broad­cast real time in­for­ma­tion of places and help their friends and users at large make bet­ter in­formed de­ci­sions be­fore they head out so that there are no spoil­ers.”

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