STAR BAZAAR GETS AUTHENTIC RATNAGIRI MANGOES DIRECTLY FROM FARMERS
IN KEEPING WITH
its promise to deliver fresh fruit and vegetables every day, Star Bazaar has introduced authentic Ratnagiri Alphonso mangoes across its stores, all directly from farms. For the first time in the industry, these Alphonso mangoes are packed in attractive boxes of 12 and 6, featuring the farmer and his family who grew the mangoes, with their names, picture and farm address forming a part of the larger narrative around direct sourcing and authentic quality. Each box also carries a postcard that can be used by customers to send in their message to the farmers. These boxes are considered ideal for gifting and family consumption. Star has also taken care to ensure that the price points are affordable. In a move to bring customers new and exciting products with a strong quality promise, Star has also launched organic mangoes and mangoes from farms certified by GLOBAL G.A.P. (Good Agricultural Practices). GLOBAL G.A.P. is a leading farm assurance program that certifies farms for responsible and sustainable farming methods.