DHANAN­JAY KHARE

Citadel - - PUNEITES SPEAK -

CEO & Strate­gic Con­sul­tant, Brandz 360

Though the ban is most wel­come, go­ing by the in­sane plas­tic lit­ter that we see all over, it glosses over the so­cial re­spon­si­bil­ity of the citi en. ,nvari­ably, like most laws, this one too places ero em­pha­sis on so­ci­ety s so­cial re­sponse to what is re­ally a catas­tro­phe. ur­pris­ingly though, ,ndia stands at less than half the world av­er­age in plas­tic con­sump­tion. , would have been hap­pier if the gov­ern­ment had in­stead fo­cused on so­cial ini­tia­tives like aware­ness and train­ing. The root cause is our ir­re­spon­si­bil­ity that makes us lit­ter. We are, col­lec­tively, so ca­sual in our con­cept of lit­ter­ing that this malaise can only be tack­led by ini­ti­at­ing aware­ness and ed­u­ca­tion in our schools at a very young age. Why on earth can t the schools start this as part of their syl­labus ocial re­spon­si­bil­ity can only be drilled down in fresh young minds of chil­dren. This is the only way we can ef­fect be­havioural changes in a long last­ing way. ,n con­clu­sion, , would be sur­prised if this le­gal ban leads to any mamor changes. ,t must come about through our own at­ti­tude even though it might take a much longer time.

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