Slower transforming
that exist in the market. It is also helping them to develop new products. Doing business with bigger entities is proving to be easier than the medium and small scale entities mentions Sanghvi. The biggest hurdle perhaps is the shortage of funds in the case of medium and small scale enterprises. According to Sanghvi, medium scale enterprises are always short of funds and therefore unable to employ new technological developments like theirs. He adds, “Initially the response from large fleet owners was lukewarm. It is no longer the case as transformation is taking place in the field of trucking and logistics, and the demand for such products is rising. Once large companies are on board, smaller companies automatically get attracted opines Dhruvil. Problem comes when people are willing to use the software but are not willing to pay for it,” he adds. It is at this point that the company applies stress on building trust. States Sanghvi, “We show them case studies. We also offer them a one-month free trial. We ensure that our potential clients see and experience the benefits (of our solutions) before they feel comfortable and worth it to come on board.”
Optimistic about winning medium and small scale enterprises, Sanghvi is chalking out news plans for growth. He is well aware of the changing requirements of the transportation industry. He is also aware of the ecosystem changes that are in the making. For a player like LogiNext, which is emphasising on Internet of Things to make the transporters and logistics players earn better, the key to future growth may lie in staying agile and sensitive to the needs of its existing as well as potential clients. Competition is growing too, and with progress in IT and electronics, there’s so much more that LogiNext has to do, or has the opportunity to do.