Product positioning
growth of 50 per cent in December 2017, and recorded a total sale of 5955 units in December 2017 against 3969 units in the December 2016, to achieve greater heights, the five new trucks are light and medium-duty in nature. Expressed Vishal Mathur, Vice President, Sales (LMD trucks), VECV, that transporters are keen to replenish their fleet backed by a good monsoon boosting rural demand. “It bodes well for organised players that are entering the e-commerce space. The segment could play a major role in shaping the overall commercial vehicle industry,” mentioned Mathur. The growth of e-commerce in India having the potential to outpace its growth in many other countries, the five new trucks that VECV has introduced have been developed to address the dynamic needs of end consumers. With faster
The LCV industry was not picking up due to various factors like change of emission norms, and the rollout of GST. As things are settling down, more and more transporters are coming in to buy new vehicles. The rural demand was further boosted by a good monsoon across major parts of the country. Good rural demand was followed by a good festive demand. All these factors collectively boosted demand, and the industry has come out of the slump it witnessed six months back. It is doing well, and delivery and reduced turn around times a pre-requisite, the company has fitted the Pro 1110 and Pro 1110XP with a 24 feet cargo body. Powerful, and having the longest service interval of 50,000 km, the trucks, according to Mathur offer fully built container solutions. Operators can start using the vehicle from day one rather than wait for the body to be built. Fitted with the E494 (135 hp, common-rail, 3.8-litre diesel)series engine that comes
Vishal Mathur, Vice President Sales, Light and Medium Duty Trucks, Eicher trucks and buses.
December 2017 was one of the best months for the industry. It was one of the best months for Eicher too. In some pockets we exceeded the industry average. In Haryana for example, it is a base for a large number of auto ancillaries. In Delhi, the demand for CNG trucks is on the rise. It is largely because of a greater awareness to facilitate cleaner air. With new CNG pumps opening up, the demand for CNG trucks is expected to rise.
With the entry of established players in the e-commerce segment, buying has been very strong. It is a fast rising segment today. India is expected to outperform many countries as far as the of e-commerce industry is concerned. With more and more companies establishing their footprint in the country, various transporters have shared their experiences about the end customer turning dynamic. Customers want faster deliveries and faster turn around time. With the help of our new range, we are increasing our thrust in the market. With our 24 feet cargo body, we are giving more space. We are also giving them fully built container solutions so that the transporters can start using the vehicle from day one rather than to wait for the body to be built. The trucks that we offer are equipped with modern technologies like fuel coach and cruise control. Such inclusions directly correlate to the e-commerce business.
It’s improving the environment. With GST, a lot of things are easing out, and transporters are finding it beneficial to move the goods directly from one place to another, helping the parties involved. Organised players are looking forward to the e-way bill. There is a higher degree of awareness on new regulations. They can leverage the benefits of higher fuel efficiency, and a larger cargo body. It would ultimately lead to lower total cost of ownership. As transporters figure out the taxation part, I believe most of them are happy with reforms taking place. They are benefiting from the changes.