Subros CV Ther­mal so­lu­tions

In an ex­clu­sive in­ter­ac­tion with Shrad­dha Suri Mar­wah, Man­ag­ing Direc­tor, Subros, and her team, by H. S. Bil­limo­ria, CEO, Next Gen Pub­lish­ing, and Ashish Bha­tia, Sr. Cor­re­spon­dent, CV mag­a­zine, it was re­vealed that they have de­vel­oped ther­mal so­lu­tions fo

Commercial Vehicle - - WHAT'S INSIDE -

In an ex­clu­sive in­ter­ac­tion with Shrad­dha Suri Mar­wah, Man­ag­ing Direc­tor, Subros, and her team, by H. S. Bil­limo­ria, CEO, Next Gen Pub­lish­ing, and Ashish Bha­tia, Sr. Cor­re­spon­dent, CV mag­a­zine, it was re­vealed that they have de­vel­oped ther­mal so­lu­tions for CVs.

Es­tab­lished in 1985 as a joint ven­ture com­pany with the Suri Group hold­ing a 40 per cent stake, Denso Cor­po­ra­tion and Suzuki Mo­tor Cor­po­ra­tion hold­ing a 13 per cent stake each, Subros Ltd., has de­vel­oped ther­mal so­lu­tions for com­mer­cial ve­hi­cles. Th­ese in­clude air-con­di­tion­ing com­pres­sors, con­den­sors, evap­o­ra­tors, heat ex­chang­ers and var­i­ous other bits that make a HVAC sys­tem in an au­to­mo­bile. Find­ing use in CVs man­u­fac­tured by Tata Mo­tors, Ashok Ley­land, SML Isuzu, Force Mo­tors and Daim­ler In­dia Com­mer­cial Ve­hi­cles, the ther­mal so­lu­tions the com­pany is pro­vid­ing are elic­it­ing good de­mand. With the count of pro­fes­sional fleets go­ing up in In­dia, the de­mand for fully-built CVs with air­con­di­tion­ing sys­tem is ris­ing. It is, in the process, trig­ger­ing a shift from econ­omy CVs to value CVs. With the gov­ern­ment man­dat­ing the fit­ting of a blower unit in CVs with a GVW of 3.5-tonnes and above, the Ther­mal sys­tems mar­ket for CVs is open­ing up in In­dia. With the AC bus and reefer truck mar­ket ex­pe­ri­enc­ing strong de­mand – the mar­ket for AC bus is es­ti­mated to be be­tween 15,000 and 20,0000 units per an­num, and for reefer truck is es­ti­mated to be 3,000 units, Subros is find­ing it­self in an ad­van­ta­geous po­si­tion.

An­nounc­ing the de­ci­sion to en­ter the au­to­mo­tive Ther­mal mar­ket as a risky propo­si­tion in 1985, and seemed fu­tur­is­tic and way ahead of its time, Shrad­dha Suri Mar­wah, Man­ag­ing Direc­tor, Subros Ltd., averred that in the CV busi­ness they are keen to repli­cate the suc­cess they have achieved in the pas­sen­ger ve­hi­cle busi­ness. Start­ing with an ini­tial ca­pac­ity of 50,000 units per an­num in 1985 af­ter ob­tain­ing nec­es­sary li­censes and ap­provals, Subros en­tered the

pas­sen­ger ve­hi­cle mar­ket where 95 per cent of the ve­hi­cles sold were non air-con­di­tioned. To­day al­most ev­ery pas­sen­ger ve­hi­cle that rolls out of the as­sem­bly line is fit­ted with an air-con­di­tioner. In-line the trans­for­ma­tion the In­dian pas­sen­ger ve­hi­cles have un­der­gone, the com­pany has come to have a 1.5 mil­lion units ca­pac­ity. Com­mand­ing a 40 per cent mar­ket share of the pas­sen­ger ve­hi­cle HVAC mar­ket in In­dia, Subros is con­fi­dent of mak­ing it big in the CV space. Lever­ag­ing the ex­pe­ri­ence of build­ing ther­mal sys­tems for pas­sen­ger ve­hi­cles at one end, and for lo­co­mo­tives (to In­dian Rail­ways, Medha Group and Bom­bardier Trans­porta­tion) at the other. Keen to get a fron­trun­ner ad­van­tage in the In­dian CV mar­ket, Subros is con­fi­dent of find­ing a strong hold in the CV space. Ex­pressed Mar­wah, “We see the pas­sen­ger ve­hi­cle trend repli­cat­ing it­self in the com­mer­cial ve­hi­cle space in In­dia.” Men­tion­ing that the man­date to fit a blower unit is cre­at­ing a strong pull, she stressed that 95 per cent of CVs were not fit­ted with an air­con­di­tioner in 2017.

With the pro­cesses in the CV space the same as in the pas­sen­ger ve­hi­cle space, and the prod­uct too sim­i­lar to that in the pas­sen­ger ve­hi­cle space from a ther­mal en­gi­neer­ing point of view, Subros is sup­ply­ing blower units to CV mak­ers since the third quar­ter of FY201718. The com­pany is claimed to have se­cured a 70 per cent mar­ket share in this seg­ment. Quipped Mar­wah that they have a dis­tinct ad­van­tage of hav­ing an ef­fi­cient in­fras­truc­ture at their dis­posal. “We can quickly and promptly re­spond to the mar­ket re­quire­ment,” she said. In the long-term, the com­pany is look­ing at the CV mar­ket con­tribut­ing 25 per cent of the busi­ness. The rest would come from the pas­sen­ger ve­hi­cle busi­ness. The cur­rent con­tri­bu­tion of the CV busi­ness is in the re­gion of 10 to 15 per cent. Aware of a large num­ber of play­ers eye­ing the AC bus mar­ket, which is es­ti­mated to grow at a CAGR of 20 to 25 per cent in the next three to four years, Subros is keen to se­cure busi­ness from State Trans­port Un­der­tak­ings (STUs). Most of them are ex­pand­ing their AC bus fleet. Stat­ing that the pref­er­ence for AC buses is ris­ing, Mar­wah men­tioned, “The de­mand may be at a nascent stage to­day, we ex­pect it to rise sig­nif­i­cantly.” Bullish about road in­fras­truc­ture growth cre­at­ing a de­mand for AC CVs, Mar­wah opined that they are look­ing at an op­por­tu­nity in both, short-haul and long-haul buses.

Subros is also pay­ing close at­ten­tion to the off-high­way CV seg­ments. Rather than limit it­self to trucks and buses, it is keen to carve out a large pie of the grow­ing AC mar­ket for con­struc­tion and earth mov­ing equip­ment. It is the well-be­ing and safety of such equip­ment op­er­a­tors that is driv­ing the AC mar­ket in­formed Mar­wah. She averred, “Aware­ness for AC cab­ins is ris­ing, and is be­ing linked to higher re­turn on in­vest­ments.” Stat­ing that they have a strat­egy in place to cater to the con­struc­tion and earth mov­ing equip­ment mar­ket, Mar­wah ex­pressed that the as­pi­ra­tion for an AC cabin in the agri­cul­tural equip­ment sec­tor is driven by fac­tors like health, com­fort and work en­vi­ron­ment. “Mo­bile farmer seg­ment is on our radar,” she quipped. Look­ing at ris­ing mech­a­ni­sa­tion and the grow­ing need for com­fort, Subros is well aware that cool­ing is a key to the driver’s abil­ity to per­form his du­ties for a longer stretch of time. Bank­ing on rapid glob­al­i­sa­tion of

⇦ (L to R): H. S. Bil­limo­ria, CEO, Next Gen Pub­lish­ing, in con­ver­sa­tion with Shrad­dha Suri Mar­wah, Man­ag­ing Direc­tor, Subros Ltd.

⇧ The Subros G45 truck blower unit.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.