WINNER: PICK-UP OF THE YEAR
Nominees: a) Mahindra Bolero Maxitruck Plus b) Isuzu D-Max S-Cab c)Tata Yodha d)Ashok Leyland Dost+.
The pick-up truck market is growing. It is attracting the attention of global players. Assuming different dimensions in a bid to address the changing requirements of its operators, pick-up trucks are coming to cater to a well-informed clientele. Making up the one-tonne to 3.5-tonne CV category, they are about fuel economy, payload, speed and price. Found in a single cab, dual cab, rear-wheel drive, and 4x4 guise, pick-up trucks are about business and pleasure. Conforming to owner-operator model, they are promising faster turnaround, and are turning out to be true workhorses. The winner, the Mahindra Bolero Maxitruck Plus, is no exception. Building upon its manufacturer’s experience of making dandy pick-up trucks spanning several decades, the Bolero Maxitruck Plus weighs 2670 kg. It rides on 195/80 R15 LT tyres, and has a 170 mm ground clearance. Powering the vehicle is a 2523 cc, BSIV common-rail turbo-diesel engine that produces 63 hp of peak power and 195 Nm of peak torque. The Bolero Maxitruck Plus truck features engine immobiliser, fuelsmart technology, adjustable power steering and leaf spring front and rear suspension.
(L to R): VG Ramakrishnan, MD, Avanteum Advisors; Mahesh Kulkarni, VP – Marketing (Commercial Vehicles), Mahindra & Mahindra; Ravi Agarwal, Deputy GM – Marketing (Pick-ups), Auto Division, Mahindra & Mahindra, and another Mahindra official.