Nominees: a) Tata Motors b) Daimler India Commercial Vehicles Ltd. c) VE Commercial Vehicles Pvt Ltd. d) Mahindra Trucks & Buses Ltd. e) Ashok Leyland Ltd

Daimler India Commercial Vehicles (DICV) saw higher growth originating from the domestic market in 2017. To be precise, the strategy to not increase the price of its CVs despite adding new, BSIV SCR-based technology got operations to look at BharatBenz CVs. Driving past the 55000 units mark in 2017, and investing in new technology and channel development, apart from export commitment, DICV, in 2017, pushed for AC trucks, and smart and efficient buses. Reporting the highest-ever quarterly sales of its trucks in the September quarter at 4,855 units when compared to the sale of 2,438 units in the September quarter last year, DICV experienced good heavy-duty CV demand in the later half of 2017. In the later half of 2017, the company projected itself as a pro-active entity by launching Euro5 medium-duty trucks with a NOx reduction of up to 40 per cent. Claiming that its order books were full through out 2017, DICV market share in the nine to 49-tonne truck segment increased to 10.8 per cent during the July-September quarter when compared to a 7.1 per cent increase in the corresponding time a year-ago. The confidence to increase the domestic market share at DICV stems from the fact that it is ready to meet any new regulation that may come its way.