Ashok Ley­land as­so­ci­ates with HPCL

Commercial Vehicle - - CONTENTS -

Ashok Ley­land has launched “eN-Dhan“fuel card in part­ner­ship with Hin­dus­tan Petroleum Cor­po­ra­tion Lim­ited (PCL) as part of its ‘Drive Track Plus’ pro­gram to pro­vide best-in­class sav­ings in fuel to cus­tomers. This ini­tia­tive, de­vel­oped by the cus­tomer so­lu­tions business ver­ti­cal of Ashok Ley­land, as­pires to de­velop a life­time en­gage­ment with cus­tomers to pos­i­tively im­pact all facets of their business by of­fer­ing cus­tomised so­lu­tions. Ex­pected to re­sult in an­nual sav­ings in the range of Rs.50,000 per an­num per truck in the case of medium and heavy-duty CV cus­tomers, the eNDhan cards come free of charge and are avail­able in Ashok Ley­land deal­er­ships across the coun­try. To be used at all HPCL fuel sta­tions, eN-DHan cards, ac­cord­ing to Vinod K. Dasari, Man­ag­ing Di­rec­tor, Ashok Ley­land, sig­nify in­no­va­tion at the so­lu­tions end of the ve­hi­cle value chain. He drew at­ten­tion to the fuel spends in the case of a CV in In­dia, which range be­tween 35 per cent and 60 per cent of the life­cy­cle cost. “Every ru­pee saved is an op­por­tu­nity to plough back the prof­its, and grow the business,” he added.

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