Bosch to re­vamp In­dian fa­cil­i­ties

Bosch will in­vest Rs.1700 crores in In­dia to re­vamp its fa­cil­i­ties.

Commercial Vehicle - - WHAT'S INSIDE - Story by: Bhar­gav TS

Bosch will in­vest Rs.1700 crores in In­dia to re­vamp its fa­cil­i­ties.

En­ter­ing In­dia in 1922 with Il­lies & Com­pany set­ting up a sales of­fice in Kolkata (then Cal­cutta), Bosch will in­vest Rs.1700 crores in In­dia over the next three years. Set­ting up its own man­u­fac­tur­ing fa­cil­ity at Ban­ga­lore in 1951, the Group is bank­ing on the signs of re­cov­ery the In­dian au­to­mo­tive mar­ket, and espe­cially the CV mar­ket, is show­ing. Con­fi­dent of a pos­i­tive de­vel­op­ment over the mid-term, Bosch will direct the Rs.1700 crores in­vest­ment to meet the ris­ing de­mand for tai­lored solutions. An­nounced Volk­mar Den­ner, Chair­man, Board of Man­age­ment, Bosch Group, that the in­vest­ment rides on the rise in In­dian econ­omy and the tremen­dous mar­ket po­ten­tial. “To meet the ris­ing de­mand with tai­lored solutions and ex­pand In­dia’s strong role in our global net­work, we will in­vest Rs.1700 crore over the next three years,” he men­tioned.

A ma­jor share of the in­vest­ment will go into the ex­pan­sion of Bosch’s smart cam­pus in Adugodi, Ban­ga­lore. A share of the in­vest­ment would also go into mod­ernising the man­u­fac­tur­ing fa­cil­i­ties in the coun­try. Said Den­ner, “In In­dia, the trans­for­ma­tion of Bosch into a lead­ing IoT player is quite ev­i­dent. We have been in­vest­ing heav­ily to drive this for­ward. Our Adugodi lo­ca­tion is be­ing re­vamped from a man­u­fac­tur­ing fa­cil­ity into a tech­nol­ogy hub.” Bosch has over the last three years in­vested over Rs.370 crores

in In­dia to cre­ate the smart cam­pus at Adugodi, Ban­ga­lore. It is home to 3650 of its 18,000 en­gi­neers in In­dia. An ad­di­tional in­vest­ment of Rs.600 crores is planned to ex­pand the Adugodi cam­pus. “In terms of new busi­ness, last year we set up a state-of-the-art ar­ti­fi­cial in­tel­li­gence cen­ter here in Bengaluru, and our newly es­tab­lished Con­nected Mo­bil­ity Solutions di­vi­sion is ac­tive in In­dia too, where it is help­ing to shape the mo­bil­ity of the fu­ture,” he said.

Bosch has been lever­ag­ing its knowl­edge and ex­pe­ri­ence to ar­rive at the right tech­nol­ogy as far as BSVI and elec­tro­mo­bil­ity are con­cerned. Den­ner ex­pressed that they will of­fer the right tech­nol­ogy to sup­port In­dia’s plans to achieve BSVI im­ple­men­ta­tion from April 2020, and to adopt elctro-mo­bil­ity. “The solutions we will of­fer will be built for In­dian con­di­tions,” he added. Of the be­lief that the IC (In­ter­nal Com­bus­tion) en­gine will con­tinue to be the main­stream so­lu­tion for freight and com­mer­cial ve­hi­cles, Den­ner men­tioned that Bosch will play a key role in In­dia’s elec­tri­fi­ca­tion ini­tia­tives, and to trans­form ur­ban mo­bil­ity. “Keep­ing in mind the coun­try’s cli­mate change tar­gets, we view the co-ex­is­tence of fos­sil fuel en­gines and elec­tri­fi­ca­tion with hy­bridi­s­a­tion as an in­terim so­lu­tion,” he opined. Con­fi­dent that hy­brid tech­nol­ogy will be a vi­tal con­trib­u­tor to In­dia’s goal of elec­tri­fi­ca­tion tak­ing into ac­count the unique stop­start driv­ing pat­terns and road con­ges­tion, Bosch, ac­cord­ing to Den­ner, will sup­port fleet op­er­a­tors and smaller ve­hi­cles alike as they shift to elec­tric ve­hi­cles post the avail­abil­ity of fea­si­ble op­tions. “We be­lieve that the use of syn­thetic fu­els as a sched­uled sup­ple­ment to elec­tri­fi­ca­tion will play a vi­tal role to re­duce CO2 emis­sion,” he said.


Apart from BSVI and elec­tro­mo­bil­ity, Bosch in In­dia is also wit­ness­ing an up­take in ve­hi­cle con­nec­tiv­ity as much as it is in the other markets around the world. The up­take in ve­hi­cle con­nec­tiv­ity may not have yet got to the ground level, it is get­ting In­dian en­gi­neers to play a vi­tal role in its de­vel­op­ment. Re­vealed Den­ner, “I am pleased to say that In­dia is play­ing a very spe­cial role for Bosch. Our In­dian en­gi­neers are cur­rently de­vel­op­ing a global telem­at­ics plat­form en­abled by our lo­cal en­gi­neer­ing and man­u­fac­tur­ing set-up. This plat­form will of­fer end-to-end solutions, in­clud­ing a con­nec­tiv­ity con­trol unit. The plat­form will also in­volve the in­te­gra­tion of mo­bile net­work op­er­a­tors, de­vel­op­ment and

oper­a­tion of cloud-based ser­vices, smart­phone app de­vel­op­ment and sup­port for back-end solutions.” The newly es­tab­lished Con­nected Mo­bil­ity Solutions di­vi­sion of Bosch is help­ing it to serve the grow­ing de­mand for mo­bil­ity ser­vices in In­dia.

In­dus­try 4.0

Bosch is shap­ing the con­nected fu­ture not only in the mo­bil­ity do­main but also in de­vel­op­ing solutions for In­ter­net of Things (IoT). These solutions carry a brief that they should ad­dress the lo­cal needs the best. Men­tioned Den­ner, “With solutions for the fac­to­ries and cities of fu­ture, Bosch is sup­port­ing the In­dian Gov­ern­ment’s ‘Make in In­dia’ and ‘Smart Cities’ ini­tia­tives. Smart man­u­fac­tur­ing, or what we call In­dus­try 4.0 is also a key el­e­ment of the ‘Make in In­dia’ ini­tia­tive.” If the solutions, as part of Bosch’s in­dus­trial tech­nol­ogy, are mak­ing fac­to­ries in­creas­ingly au­to­mated, con­nected, and ag­ile to be able to meet cus­tomer de­mands and ex­pec­ta­tions, Bosch is tak­ing much pride in the ex­per­tise in rel­e­vant ar­eas to of­fer a wide range of prod­ucts and solutions for In­dus­try 4.0.

Part­ner­ing with CII and the Con­fed­er­a­tion of In­dian In­dus­try’s In­dus­try 4.0 Coun­cil to cre­ate ‘Smart Ad­vanced Man­u­fac­tur­ing and Rapid Trans­for­ma­tion Hub’ national ac­tion plan, which in­volves gov­ern­ment sup­port for small and medium en­ter­prises as well as in­dus­trial bod­ies with smart man­u­fac­tur­ing poli­cies, Bosch will be demon­strat­ing In­dus­try 4.0 solutions that it has em­ployed at its own plants. Said Den­ner, “For our part, we will be demon­strat­ing work­ing In­dus­try 4.0 solutions at our own plants.” With the Bosch In­dus­try 4.0 Academy of­fer­ing top-down train­ing to se­nior ex­ec­u­tives, Bosch is look­ing at play­ing a key role in the In­dus­try 4.0 revo­lu­tion as it shapes up in In­dia. The Academy has al­ready trained more than 250 peo­ple. The Academy, which forms an in­te­gral part of the Bosch Pro­duc­tion Sys­tem phi­los­o­phy, ac­cord­ing to Den­ner, is open to ex­ter­nal par­tic­i­pants as well. The Bosch Pro­duc­tion Sys­tem phi­los­o­phy is based on the con­cept of ‘lean man­u­fac­tur­ing’.

Bosch Cen­ter for Ar­ti­fi­cial In­tel­li­gence (AI)

Another tech­nol­ogy that will play a cru­cial role in all ar­eas of con­nec­tiv­ity – from con­nected mo­bil­ity to build­ings, fac­to­ries, and cities – is Ar­ti­fi­cial In­tel­li­gence (AI). It is a key area of fo­cus for Bosch among oth­ers. So much so, that Bosch is con­fi­dent of AI be­ing a key com­po­nent of its prod­ucts in the fu­ture. All the prod­ucts that Bosch will make in the

fu­ture will pos­sess AI, or will be de­signed, de­vel­oped and man­u­fac­tured with the help of AI said Den­ner. He in­formed that the Group es­tab­lished the Bosch Cen­ter for Ar­ti­fi­cial in­tel­li­gence (BCAI) across three con­ti­nents last year. At­tract­ing an in­vest­ment of Euro 300 mil­lion, In­dia, he averred, is play­ing an im­por­tant role. One of the two BCAI cen­ters are based at Ban­ga­lore. The two other cen­ters are at Sun­ny­vale, Cal­i­for­nia, and Ren­nin­gen, Ger­many. A fourth lo­ca­tion is cur­rently planned for China ac­cord­ing to Den­ner.

Bosch set up a Robert Bosch Cen­ter for Data Science and AI at IIT Madras with an an­nual fund­ing of Ru­pees-four crore for the next five years. The cen­ter will set a prece­dent in the way big data is used to im­prove prob­lem-solv­ing ca­pa­bil­i­ties in the in­dus­trial do­main. The out­come of the col­lab­o­ra­tion is ex­pected to ben­e­fit the so­ci­ety at large. “At Bosch, we ap­ply AI to op­ti­mise pro­cesses in man­u­fac­tur­ing, en­gi­neer­ing, and sup­ply chain man­age­ment. We also ap­ply AI to en­able in­tel­li­gent ser­vices.” From cus­tomer ex­pe­ri­ence in re­tail en­vi­ron­ments to pre­dic­tive main­te­nance of ve­hi­cles, Bosch is sup­ply­ing the foun­da­tion for new value added ser­vices and solutions. It is also sup­ply­ing the foun­da­tion for new value added ser­vices to sec­tors like ma­chine tools, in­tel­li­gent park­ing man­age­ment, au­to­mated driv­ing, air pol­lu­tion mon­i­tor­ing, and disease risk pre­dic­tion for crops.

Well po­si­tioned in the

IoT ecosys­tem with sen­sors, soft­wares and ser­vices, Bosch is lever­ag­ing its ex­per­tise in IoT. It is also lev­er­gaing the ex­pe­ri­ence it con­tin­ues to gather in IoT.

It is in fact cre­at­ing unique value propositions in this do­main. In 2017, the Bosch Group reg­is­tered to­tal sales of around Euro-two bil­lion in the In­dian mar­ket. This ac­counts for a growth of 15.4 per cent. Said Den­ner, “With such a promis­ing fu­ture for the au­to­mo­tive mar­ket in In­dia, we are con­fi­dent of our con­tin­ued growth here.”

⇧ Soumi­tra Bhat­tacharya, Man­ag­ing Di­rec­tor, Bosch Lim­ited and Pres­i­dent, Bosch In­dia Group, and Dr Volk­mar Den­ner, Chair­man, Board of Man­age­ment, Robert Bosch GmbH.

⇧ Bosch will in­vest a part of Rs.1700 crores it has ear­marked to ex­pand its fa­cil­i­ties in In­dia.

⇩ Bosch cam­pus at Adugodi, Bengaluru.

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