Swaraj app.

Commercial Vehicle - - NEWS -

Mahin­dra’s Swaraj Di­vi­sion has launched a new app., ‘Mera Swaraj’, to en­hance its al­ready strong con­nec­tion with its cus­tomers, most of who are farm­ers. Ex­pected to add a new di­men­sion to the com­pany’s cus­tomer re­la­tions strat­egy, the new app. is cur­rently avail­able in 10 lan­guages. To be used to fur­ther strengthen the bond with the cus­tomers ac­cord­ing to Viren Po­pli, COO, Swaraj Di­vi­sion, the app. will pro­vide ac­cess to prod­ucts and ser­vices. To be in­te­grated with more ser­vices fea­tures, mak­ing it a one stop shop for In­dian farm­ers and trac­tor own­ers, the app. will also fa­cil­i­tate the in­te­gra­tion of cus­tomers with both, their lo­cal dealer and Swaraj Trac­tors. The most in­ter­est­ing part per­haps is the DIY sec­tion the app. will of­fer. It will pro­vide ac­cess to ‘Do it Your­self’ videos for self-main­te­nance of the trac­tor.

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