Mahindra tie-up with Castrol for tractors

Mahindra & Mahindra has tied-up with Castrol India for tractor lubes. As part of the agreement, Mahindra will endorse a range of Castrol products, including aftermarket engine oils and transmission fluids under the ‘Mileage Ka Master’ theme. The objective of the arrangement, according to Hemant Sikka, President and Chief Purchase Officer, Mahindra & Mahindra, is to deliver innovative and pioneering techologies with a unique advantage for customers. By associating with Castrol, Mahindra is looking at providing its tractor users with high quality products and a wide-spread distribution network across the country. As per the arrangement between Mahindra and Castrol India, the formulation exclusively developed by Mahindra, and for use in their tractors specifically for engine and wet-brake applications will be offered through the wide distribution network of Castrol throughout India.