Tata Motors multiyear partnership with Pro Kabaddi League
The Commercial Vehicles Business Unit (CVBU) of Tata Motors has announced a threeyear long partnership with the Pro Kabaddi League (PKL) as associate sponsor, starting this season. The CV maker will extend commercial support to Pro Kabaddi franchisee U.P. Yoddha as the principal sponsor for the second consecutive year. With an aim to promote and encourage sporting talent across India and overseas, the partnership is in-line with Tata Motors’ objective to strengthen its long-term association with Kabaddi. The company is hoping to build deeper connections with stakeholders across India, including drivers, fleet owners and the general public at large. For this season, the company will be introducing two new elements in the league by awarding the best defender the title of ‘Tata Ace Defender of the Match’. At the end of the season, the best performing sports person will be awarded ‘Tata Ace Defender of the Season’. Tata Motors will also give out the title of ‘Tata Ace Fan of the Match’.