Tata Mo­tors mul­ti­year part­ner­ship with Pro Kabaddi League

Commercial Vehicle - - WHAT'S INSIDE -

The Com­mer­cial Ve­hi­cles Busi­ness Unit (CVBU) of Tata Mo­tors has an­nounced a three­year long part­ner­ship with the Pro Kabaddi League (PKL) as as­so­ciate spon­sor, start­ing this sea­son. The CV maker will ex­tend com­mer­cial sup­port to Pro Kabaddi fran­chisee U.P. Yod­dha as the prin­ci­pal spon­sor for the sec­ond con­sec­u­tive year. With an aim to pro­mote and en­cour­age sport­ing tal­ent across In­dia and over­seas, the part­ner­ship is in-line with Tata Mo­tors’ ob­jec­tive to strengthen its long-term as­so­ci­a­tion with Kabaddi. The com­pany is hop­ing to build deeper con­nec­tions with stake­hold­ers across In­dia, in­clud­ing driv­ers, fleet own­ers and the gen­eral pub­lic at large. For this sea­son, the com­pany will be in­tro­duc­ing two new el­e­ments in the league by award­ing the best de­fender the ti­tle of ‘Tata Ace De­fender of the Match’. At the end of the sea­son, the best per­form­ing sports per­son will be awarded ‘Tata Ace De­fender of the Sea­son’. Tata Mo­tors will also give out the ti­tle of ‘Tata Ace Fan of the Match’.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.