Auroom from BASF

BASF’s Coatings division has introduced a digital platform called Auroom, which enables OEM designers to access a database of photo-realistic virtual car colours. BASF’s virtual colours capture all facets of automotive coatings including lightness flop, colour flop and sparkling. By mapping these colours on vehicle models, OEM designers can virtually paint every colour proposal and gain realistic impressions of colours and effects on a complete vehicle already in an early design phase. Engineered to be a valuable tool for OEM designers to speed up and perfect the overall colour design process with no need to depend upon physical samples that need to be painted and shipped, Auroom provides further innovative features like real-time side by side comparison of different colour shades of the same colour group to make the right colour decision easier. Working with almost every vehicle manufacturer, BASF has leveraged its experience of creating colours in its labs by digitising them; by creating photorealistic digital reproductions. Enabling OEMs to access the comprehensive colour data by using the Auroom platform and render it on different 3D shapes provided by the platform or CAD shapes of their own models, BASF is confident that Auroom will prove to be a valuable tool for OEM designers to speed up and perfect the overall colour design process.