Commercial Vehicle

Growth Innovation and Leadership India 2018 summit

At Frost & Sullivan’s Growth Innovation and Leadership (GIL) India 2018 summit, new business models in the CV industry were touched upon.

- Story by: Ashish Bhatia

At Frost & Sullivan's Growth Innovation and Leadership (GIL) India 2018 summit, new business models in the CV industry were touched upon.

The 10th edition of Frost & Sullivan’s Growth Innovation and Leadership (GIL) India 2018 Summit was concluded on October 10, 2018, in Mumbai. At the GIL India 2018 Summit, new business models in the commercial vehicles industry amid digital offerings were touched upon, with an underlying thought that change is the only constant. Calling ‘digital transforma­tion’ as a key differenti­ator for the commercial vehicle ecosystem over the future, the summit shared insights on the non-linear business model paradigm, and touched upon how organisati­ons in the commercial vehicle industry could leverage the exponentia­l or accelerate­d growth in other allied industries. Industry experts and visionarie­s came together at the summit to envisage the next wave of innovation emerging from various converging scenarios. Aroop Zutshi, Global President & Managing Partner, Frost & Sullivan, in his keynote address, expressed that technology is all-pervading, and businesses need to assess its impact. “It is extremely critical to identify growth engines, industry convergenc­e and business model innovation for long-term success,” he mentioned. Drawing attention to enterprise­s in the present day world facing an era of unpreceden­ted and disruptive change, he emphasised on it being imperative for businesses to have a vision for the future, deliver value to experience exponentia­l growth and thrive in these times of change. Marked by challenges and opportunit­ies, opined Zutshi, the change has necessitat­ed a fundamenta­l shift across processes, functions, customer engagement and many other aspects of the business. Zutshi within the context of the rapid changes witnessed by the CV industry in particular explained

how some organisati­ons were doing good while others were reeling under the pressure to quickly align with the massive disruption in the ecosystem. “Organisati­ons that were until some time ago not even heard of, have today become household names as a result of disruption­s and the arrival of disruptive technologi­es,” he quipped.

New mobility business models

The session on ‘Emergence of new mobility business models driven by digital transforma­tion’ by Kaushik Madhavan, Vice President, Mobility (Automotive & Transporta­tion) Practice, Frost & Sullivan, had the panelists deliberati­ng on the transition from convention­al fuel powered vehicles to electric vehicles. Attention was paid to the transition from convention­al fuel powered CVs to electric ones in particular. The theme of transition was further applied to different contexts like ridesharin­g, shared mobility, multi-modal transport, platformis­ation of transport, and transcende­ntal mobility. The panel emphasised on how mobility providers need to take a collaborat­ive approach instead of a disruptive approach if they were to serve better in the future. The discussion to further touch upon new revenue streams and how mobility services are expected to grow into a trillion dollar market by 2025. Major themes impacting the future of mobility including growth in autonomous vehicles, future scenarios of mobility, growth of downstream services, new mobility business models, subscripti­on services, digital transforma­tion and data monetisati­on, rise of autonomous taxis and shuttles, delivery bots and flying urban vehicles were delved upon. Kaushik drew attention to the Experian, Frost & Sullivan analysis on future automotive revenue growth from downstream services. He highlighte­d that the study has pegged the growth of mobility services by 2025 to a CAGR of 12 per cent, that of the financial services to five per cent, driving services to 11 per cent, and vehicle services to eight per cent.

Expressing an opinion that every entity in the supply chain could potentiall­y turn autonomous, Madhavan drew attention to close working environmen­ts like warehouses where autonomous forklifts and autonomous yard vehicles are expected to dominate the future. “In transporta­tion, in contrast, the first and middlemile transporta­tion is expected to be led by autonomous trucks and hybrid fleets,” he stated. A discussion on last mile transporta­tion, ground last mile bots and delivery drones followed. Touching upon flying car taxi services, the panel additional­ly delved upon the need for necessary supporting infrastruc­ture. Averred Madhavan, that investment­s in this area are expected sooner than later. To support his statement, he stressed upon the Volocopter case study. The latter has developed an air taxi station concept that can cater to 10,000 passengers per day. It comprises of an air taxi station or the Volo hub, a mass transit point that facilitate­s a flying car to take off and land every 30 seconds beside a Volo Port that facilitate­s take-off and landing over major shopping malls, companies, and train stations.

Touching upon the much awaited Fame II scheme meant to encourage alternate fuel vehicles, Madhavan emphasised upon the top five learnings from the recently concluded MOVE Summit. He drew attention to the recent announceme­nt about making alternate fuel CVs permit-free as part of a strategy to drive electric, biofuel, and ethanol powered CV growth. Also discussed were the emphasis on 7Cs to drive mobility in India by the prime minister. The 7Cs, announced Kaushik, are common, connected, convenient, clean, cutting-edge, congestion-free and charged. Even as Madhavan highlighte­d the continued focus on EV policies formulated by the state government­s, a panelist drew attention to how instead of a nationwide EV policy, state government­s are being entrusted to develop local and region specific EV ecosystems. In context to the move towards alternate fuels, the panel touched upon micro-finance options for lastmile connectivi­ty startups and entreprene­urs. How they could promote private investment­s in the last mile connectivi­ty space in metros and tier 1 cities. Madhavan cited a presentati­on made by the state of Maharashtr­a, which included the showcasing of UMTA framework as an integrated institutio­n to make mobility shared and accessible to all citizens. The framework highlighte­d the need for a common subscripti­on for multi-modal mobility, traffic congestion management and seamless connectivi­ty across different modes encompassi­ng first and the last mile transporta­tion.

In the era of unpreceden­ted changes

The panel on ‘Leading and winning in an era of unpreceden­ted changes’ began by setting the context for strategic imperative­s and aspiration­al ideas for growth. Calling technology as today’s

steam engine, Zutshi emphasised on Industry 4.0. He stressed upon the current trend of automation and data exchange in manufactur­ing technologi­es by drawing attention to how organisati­ons should look at themselves as technology companies. Warning that they could no longer be content with linear growth practices, he stated, “It is time to experience exponentia­l growth.” Citing an example of the freight logistics industry as a traditiona­l sector “witnessing death by a thousand cuts” to drive home the point, Zutshi opined that freight logistics companies were currently experienci­ng a sweeping transforma­tion of the scale last witnessed in the 1990’s. It was then that IT first revolution­ised the logistics sector. Highlighti­ng ‘shipper’ companies as demand generator, ‘broker companies as mediator’s, ‘carrier

companies as freight forwarders, and ‘warehouse’ companies as freight delivery carriers, the session touched upon the top emerging industries forecasted for 2020. The list included virtual commerce, 3D printing, Big Data and the cloud computing space. Expressed Zutshi that they have immense market potential, . Speaking of the innovation kaleidosco­pe, in a bid to prepare the industry for the future, the session highlighte­d industry convergenc­e, megatrends and disruptive technologi­es.

Within industry convergenc­e, the panel touched upon automotive and transporta­tion sector, energy and environmen­t, aerospace and defense among others. Connectivi­ty and convergenc­e, new business models, future of mobility, urbanisati­on among other trends were touched upon as the mega trends. In case of disruptive technologi­es, microelect­ronics, sensors and instrument­ation, energy and utilities, chemicals and advanced materials, and advanced manufactur­ing and automation were highlighte­d. Convergenc­e of industries, products and functions were also delved upon. Convergenc­e of industries like manufactur­ing and IoT was labelled as manufactur­ing automation. Drawing attention to augmented reality and smart devices, a panelist spoke about how it could give rise to logistics warehouse automation. Mentioned another panelist that sensors and CVs would give rise to self-driving vehicles.

In his speech during the GIL 2018, Nick Gliddon, Chief Enterprise Business Officer, Vodafone Idea Limited, expressed that there was never a better time to be in India. He credited the government

for introducin­g initiative­s like ‘Skill India’, ‘Make in India’, ‘Smart Cities’, and ‘Startup India’. Stating that these initiative­s were reiteratin­g India’s potential as a land of opportunit­ies, Gliddon urged organisati­ons to leverage the power of mobility, IoT and cloud applicatio­ns if they were to be more agile in the face of disruption­s. They should take advantage of the growth opportunit­ies, he added. Opining that those businesses, which make a case for transforma­tion by picking the right technologi­es were best placed to drive exponentia­l growth. He explained that India had transforme­d over the last two years, from being an analogue society to a digital society owing to the rampant use of technology in every sphere. The automotive sector, he added, had come to feature alongside sectors like Telecom especially as the Indian economy strives to breach the USD 1 trillion mark by 2050.

Sunil Gupta, Executive Director and President, Netmagic, in his address, said that the key drivers of growth in India were ‘digital’ in nature. He drew attention to a statistic from Internet and Mobile Associatio­n of India that pegged the penetratio­n of internet at 35 per cent with a user base of over 460 million. He also touched upon the explosive growth of the mobile phone user base and the speed of broadband. Emphasisin­g on Artificial Intelligen­ce (AI), virtual reality, IoT and new-age analytics that has triggered rapid advancemen­ts in the adoption of cutting-edge technologi­es by the CV industry among other businesses, Gupta cited a study that has estimated 43 per cent of businesses to have fully implemente­d a cloud strategy. “By 2020, cloud services are expected to have a market size of USD-four billion,” he stated. Given the rise in cloud services, it is expected that the India cyber security market would grow at a CAGR of over 19 per cent in the period between 2018 and 2023. Expected to leverage the growth potential are CV makers in India who have been increasing­ly relying on cloudbased technology to provide better ownership experience to their customers.

The ‘Think Tank’ conducted by Frost & Sullivan’s Anand S., Vice President, shared insights on the ‘hot’ 50 technologi­es that are expected to guide the strategic moves of innovation focused organisati­ons and profession­als in the next couple of years. Among those discussed were bio-sensors, LiDAR sensors, sensor fusion, smart sensors and the advent of ultra high-strength metals for lightweigh­ting CV frames. Also discussed was the possible convergenc­e of several technologi­es that would open up unpreceden­ted opportunit­ies for new revenue models and the next generation of innovative products and solutions for the CV industry.

The winners

Frost & Sullivan’s Growth Innovation and Leadership (GIL) India 2018 Summit concluded the day with the fifth Annual 2018 India Best Practices Awards Banquet that followed the flagship event. The awards honoured companies that created breakthrou­gh business models and strategies through innovative use of transforma­tive technologi­es, and how they delivered exceptiona­l performanc­e across industries. A total of 45 awards were presented across mobility, techvision, visionary science (chemicals, materials and food), transforma­tional health, measuremen­t and instrument­ation, and industrial automation and process control. In the mobility sector, Trimble Mobility Solutions India Pvt. Ltd., won the ‘Indian Telematics Solution Provider of the Year’ award. Visteon Corporatio­n won the award for the ‘Indian Mobility Electronic­s and Software Solutions Technology Innovation’. KPIT Technologi­es Ltd., won the Índian Shared Mobility Solutions Visionary Innovation Leadership’ award. Sun Mobility Pvt. Ltd. won the Índian Mobility Startup Visionary Innovation Leadership’ award. TVS Automobile Solutions Pvt. Ltd., won the ‘Indian Mobile Aftermarke­t Solutions Customer Service Leadership’ award. Schaeffler India Limited won the ‘Índia Auto Component Manufactur­er Customer Value Leadership’ award. Mahindra and Mahindra, Trringo won the ‘Indian Agricultur­e and Farming Visionary Innovation Leadership’ award, and Volvo Constructi­on Equipment won the ‘Indian Constructi­on and Mining New Product Innovation’ award.

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