CV MAKER OF THE YEAR
Nominees: a) Tata Motors Ltd. b) Daimler India Commercial Vehicles Pvt. Ltd. c) VE Commercial Vehicles Pvt Ltd. d) Mahindra & Mahindra Ltd. e) Ashok Leyland Ltd. f) SML Isuzu Ltd.
Winning the coveted title for the second time in a row. Tata Motors, despite the sever downturn, continued to drive a slew of measures and strategies to keep itself ahead of the competition. As a full-range player, it continued to offer enhanced value to its customers by introducing BSVI CVs that went beyond mere emission standard transition and instead imbibed new technologies that would help up the performance, efficiency, reliability, productivity and lower TCO parameters. Retaining its position as India’s number-one CV maker, Tata Motors displayed good agility. Introducing smart ‘white space’ products and enhancing modularity through Signa, Ultra and Intra platforms in particular, the company made efforts to retain its manpower, dealers and suppliers. Keeping costs under control by revisiting its strategies, including those concerning alternate fuel, the CV maker consciously steered a shift from application-based offering to tonnage-based ones. It drove a number of initiatives including driver training and customer business coaching (advise) as part of its Sampoorna Seva 2.0 initiative. Profiting from good traction in LCVs and ICVs, the company strived to achieve sales performance that would be fair and closer to expectations.