TATA MOTORS’ NEW BUS AD

On the eve of Ramadan,

Tata Motors has released an ad that speaks of trust, optimism, solace, righteousness and good deeds. It starts by showing a company owner stranded on a desolate

(Middle Eastern) desert stretch after his luxury car breaks down. His senior employee travelling in the (left-hand drive) Tata company bus spots him and signals the driver to stop and reverse. He gets down and rushes to the boss. Some younger employees also follow. The senior employee summons one of them, a young engineer, to repair the luxury car. He checks and diagnoses the fault – a burnt relay. The car has to be sent to the workshop he informs. Sensing the boss’ irritation, the senior employee suggests him to ride the company bus so that he is not late for iftar. Upon reaching his mansion, the boss invites his employees on the bus to his mansion. He introduces them to his family and asks them to join him for iftar.