Tata ‘16 saal bemisaal’ campaign

Commemorating 16 years of the Tata Ace SCV, Tata Motors has launched a campaign ‘16 saal bemisaal’. Organising roadshows with Ace mini-trucks travelling across 10 states, distributing medical facemasks, and showcasing the benefits and rewards of starting a small-scale logistics business, the campaign will see the Ace vehicles cover a distance of around fourlakh km. They will offer test drives to those interested, highlighting comfort and drivability. Paving the way for three-wheel CV operators to graduate to a better, more stable and higher payload vehicle in 2005, the Tata Ace has maintained a leading position (with over 60 per cent market share) despite the advent of competition. It has sprang new variants to keep up with customer requirements and regulations. Claimed to provide a means of livelihood and entrepreneurship to over 2.3 million people, the vehicle, addressing the country’s evolving cargo transportation needs, is available in diesel, petrol and CNG. It is available in different variants to cater to different logistics segment needs.