Apollo Tyres’ new corporate identity

Apollo Tyres has unveiled a new corporate identity and vision – ‘Driving Progress, Together’. It is designed to set the strategic growth path for the next five years and highlights Apollo Tyres and Vredestein Tyres product brands. Commiting to bring together a global community and foster a diverse and inclusive culture, the new corporate identity, created by London-based design-led creative company Jones Knowles Ritchie, highlights Apollo Tyres’ stress on innovation and the society’s well-being. It also highlights the company’s emphasis on connecting people globally to tyres, tools, and in supporting their needs to reach their potential. Pointing at embracing change, the new corporate identity, that will not take away the current Apollo logo or the Vredestein Tyres brand unveiled last year, will drive the company’s next five years strategic growth path in the form of digitalisation, technology and innovation, people, brand and sustainability.