Atul Auto partners CSC Grameen eStore

Three-wheeler manufacturer

Atul Auto Ltd. has partnered with CSC Grameen eStore, an e-commerce initiative by CSC eGovernance Services India Ltd. Aimed at promoting a digital marketplace with a special focus on rural areas, the company’s product range will be listed on it. It is expected to be accessed by potential customers in hinterlands and deep rural areas through aspirational Village Level Entrepreneurs (VLEs). Speaking on the sidelines of the launch, mentioned Niraj Chandra, Director, Atul Auto Ltd., “Atul Auto has developed a robust process to generate demand for its wide range of threewheeled products through VLEs who will help list the products on CSC Grameen eStores.” He further drew attention to the VLEs expected to promote, generate inquiries, and facilitate the sale to end customers in rural areas where the company will also leverage the reach of its authorised dealerships. The company is using the advancement in digital trade to comply with the Covid-19 protocols put in place by the government.