Tata Prima – Modern Trucks for Modern India
With the rapidly growing economic landscape, Tata Prima offers the best blend of profits, comfort, safety, modern technology and economy for varied applications and duty cycles.
Tata Prima offers the best blend of profits, comfort, safety, modern technology and economy for varied applications
Overcoming challenges, the country is witnessing economic growth recovery on the back of robust consumer sentiment coupled with the focus on key development initiatives by the government. Despite the pandemic and the related lockdown restrictions, sectors like construction and infrastructure are leading this growth story with 13,300 kms of highways constructed in FY21 with an aim to construct
65,000 kms of highways in FY22, thereby driving the consumption of construction aggregate and other raw materials. Cement production is expected to rise by around 16 per cent in FY22 over FY20, with 500 million tonne production expected annually by FY25. Domestic coal production is also on the rise, with the sector gearing up to meet the 1,000 million tonne production target set for FY25. Steel production has seen a Year-over-Year (YoY) rise of eight to nine per cent in FY22 with the yearly demand for finished steel slated to increase to 230 million tonnes in FY31. New inroads are being made in energy, communication, heavy industries, agro products, consumer goods, e-commerce, petroleum and auto sectors with renewed public and private investment.
Commercial vehicles have always been the lifeline of the Indian economy and the commercial vehicle industry has always ensured that the wheels of the economy not only run smoothly but importantly, pick up the pace to accelerate its growth. Operators view commercial vehicles as a means for surpassing their aspirational goals and are seeking respect and progress signalling their hard work and success. It is seen as a means for social and economic upward mobility. In an environment of constant upgrades and disruption, success hinges on the ability to stay ‘ahead of the curve’. With the rapid growth in roadways and the average speed of vehicles on the highway steadily increasing, there is an increasing need for modern, comfortable and economical trucks that will add impetus to the rising economy and flourishing industries.
Tata Motors, with its cherished association with nation-building, has always been at the forefront of anticipating the industry needs and fulfilling them with aspirational and innovative mobility solutions. The Tata Prima range of trucks and tippers symbolises the commitment to sustained business growth for the customers. Prima is the brand of pride, prestige and prosperity that significantly accelerates business growth and maximises return driven by the industrybest technology, product performance and aftersales service attributes. A Prima in the fleet appeals to the world that humble beginnings have been converted into a glorious triumph.
The Tata Prima range of trucks is a next-generation CV platform engineered keeping in focus the increasing need for technologically advanced, reliable and economical vehicles that offer the best of
the best to the fleet owners and help in increasing the profit potential while offering the best comfort and safety to the drivers. With its superior styling and features, and unparalleled performance it is best suited for long-distance, long hours of transportation and rugged operation enabling faster turnaround time for better productivity.
With its numerous features, it is one of India’s most modern truck range that addresses all the needs to offer the best and most competitive performance. Its enhanced safety with crash-tested cabin and wide-angle side rear view mirror, proximity mirror and front blind spot mirror with its aesthetically appealing design make it one of the safest trucks in India. Its unique four-point suspended cabin ensures driving comfort in the most arduous terrains. This tilt cabin allows for easy access to engine and powertrain aggregates ensuring faster service and higher uptime. Its large, multiple utility spaces offer storage convenience to the drivers.
Couple the Prima’s bestin-class features with Tata Motors’ unmatched valueadded services like the ‘Sampoorna Seva’ with attractive AMCs, uptime assurance and customised fleet management solutions, it provides complete peace of mind to the customers. The Tata ‘Fleet Edge’, the next-gen digital telematics system, fitted as standard equipment on all models, provides comprehensive fleet monitoring and fleet management with live data. As a well-rounded package, the Tata Prima range offers the finest technology and is offered in a slew of configurations to match every business need. It is available in tipper and tractor models such as the Prima 3530.K, Prima 2830.K, Prima 3525.K/ TK, Prima 2825.K/TK, Prima 5530.S and the Prima 4625.S. The Prima is engineered to spread smiles for its drivers and fleet owners and is designed to stand out in the sea of commercial vehicles with its attractive features and styling. It is built with the motto – The Tata Prima, Own with Pride, Earn with Confidence!