M&M’s new value proposition

Mahindra’s Truck and Bus Division (MTBD) has upped the ante with a new value proposition. Extending its Blazo assurance to the entire BSVI range, from 3.5-tonne to 55-tonne, the company now assures a best-in-class mileage guarantee failing which it will take back the trucks sold across segments. The scheme was first introduced for the Blazo trucks range, in 2016. Jalaj Gupta, Business Head -Commercial Vehicle Business Unit at Mahindra & Mahindra Ltd. in an exclusive chat with CV, claimed that none of the Blazo trucks purchased under this scheme came back and gave the company an added confidence. Veejay Nakra, Chief Executive Officer (Automotive Sector), Mahindra & Mahindra Ltd. commented, “Given the spiralling fuel prices, there wasn’t a better time to introduce this customer value proposition.” The company is also additionally offering service guarantees to ensure a higher uptime for its fleet customers. A mobile service van for on-road assistance will help in providing a quicker turnaround. (Watch out for details in our upcoming issue)