Ashok Leyland foray in used CVs
To foray into the used commercial vehicle market, Ashok Leyland Ltd. (ALL) has signed an MOU with Mahindra First Choice Wheels Ltd. (MFCWL). Both the companies, together, plan to launch an exclusive hybrid ecosystem for ALL’s used commercial vehicle business. The ‘hygital platform’, as described, will facilitate exchange as well as sell and purchase of old commercial vehicles (CVs). To streamline the used vehicle market, Ashok Leyland will leverage its digital ecosystem and existing and potential channel partners for physical interactions in over 700 plus parking yards spread across the country, and other advanced technologies. Through effective and efficient processes, the company will bring in more transparency into this space thereby increasing options to reduce the number of old vehicles plying across the roadways of India. The customers will be able to avail services like iALERT telematics solution, Driver SAATHi skilling solution, valuation, breakdown services, fuel solutions, etc. through various digital solutions offered by Ashok Leyland. According to the company, this foray will create an opportunity for Ashok Leyland to reach as many fleet and single truck owners as possible.