VECV Tops FADA Dealership Survey 2022
Volvo Eicher Commercial Vehicles (VECV) topped the Federation of Automobile Dealerships Association (FADA) survey 2022 again. Undertaken in association with PremonAsia, a consumerinsight-led consulting and advisory firm based out of Singapore, the objective of the survey is to examine the health of the relationship between Original Equipment Manufacturers (OEMs) and auto dealers. Manish Raj Singhania, President, FADA said, “FADA’s Dealer Satisfaction Study 2022 continues to examine the health of the relationship between Auto Dealers and their OEMs post the Covid-19 era. The overall improvements seen across all value chains demonstrate the significance of conducting this annual study in identifying and addressing relevant issues that are critical to strengthening the partnership between the two stakeholders. While we welcome the efforts shown by OEMs in improving key issues related to sales, delivery and after-sales, dealers continue to expect higher transparency in matters related to dealership viability and a fair and balanced business policy. According to C S Vigneshwar, the involvement of dealer’s in OEM’s policy making and openness to direct inputs along with overall dealership viability remained the biggest concerns. Rajeev Lochan, PremonAsia, Founder and CEO said, “As post-Covid-19 business normalisation sets in, dealers are showing a shift in expectations with aspects related to sales & delivery and after-sales (particularly warranty issues) assuming greater importance than 2021. While the improvements made by OEMs in these factors are encouraging, the expectations on dealer’s business viability and the role of regional sales & service teams in representing dealer’s voice back to the head office will be vital in the foreseeable future.” All the players in the CV segment have improved and VECV while maintaining its top slot has improved by 163 points over its last year’s performance, the highest by an individual OEM across the industry. In the CV Segment, dealers are concerned about ensuring viability and dealing with dead stock and inventory buyback by the OEM. Product dependability, reliability and range are areas of strength according to dealers. This is particularly important considering the shift to BSVI vehicles in the recent past.