Commercial Vehicle

RoI concerns plague Auto Expo 2023


A little under two months are left for the Auto Expo 2023, scheduled to take place at the India Expo Mart, in Noida with the components expo scheduled to take place at Pragati Maidan between January 11-18, 2023. At this stage, the return of the marquee event after a threeyear hiatus is attracting high levels of interest. It is also plagued by the speculated falling interest from key exhibitors. Some opted out altogether, putting a question mark on the fate of the marquee event. Even though it is compensate­d to an extent by new entrants, the fact that key exhibitors have opted out as per reports doesn’t augur well. Reports suggest Original Equipment Manufactur­ers are questionin­g the Return on Investment (RoI) on publicity vis-a-vis exhibition fees running into huge sums. As per SIAM, it’s still early days and could see confirmati­on from key exhibitors in the coming weeks. The location of the vehicle show at India Expo Mart has also been cited as inconvenie­nt from both an exhibitor and media perspectiv­e in comparison to Pragati Maidan, deemed more accessible.

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