PACKAGED BEVERAGES

Chocolate Flavoured Milk

Flavoured milk is among the several on-the-go or ready-to-eat/drink products that have become much sought-after, despite the little nourishment they offer. People do not mind consuming small portions of flavoured packs and even feed their children with it. Although it cannot provide the health benefi ts of pure milk, flavoured milk is certainly better than many caffeine-laden beverages and carbonated soft drinks. Be it butterscotch, chocolate, coffee, elaichi (cardamom), kesar (saffron), rose or vanilla, all flavours have considerable demand across India. When Team CV did some research, they found that chocolate flavour was the favourite of most and proceeded to soft-test five top-selling brands in this category.

As per Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011: Flavoured Milk, by whatever name called, may contain nuts (whole, fragmented or ground), chocolate, coffee or any other edible flavour, edible food colours and cane sugar. Flavoured milk shall be pasteurized, sterilized or boiled. The type of milk shall be mentioned on the label. The regulations also specify that toned milk should have a minimum three per cent milk fat and doubletoned milk should have 1.5 per cent fat.