Consumer Voice

Sensory Evaluation

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Brand

Bingo

Haldiram’s

Lay’s

Parle’s

All the five brands were evaluated by expert panellists at a food and nutrition laboratory of a reputed college of Delhi University. The brands were rated on predefined parameters on a 5-point scale where 5 stood for excellent, 4 for good, 3 for average, 2 for poor, and 1 for very poor.

Uncle Chipps Colour and appearance

3.9

3.7

4.3

3.8

3.4 Aroma and

flavour

3.4

3.3

3.9

3.3

3.0 Reduce Salt Intake to Save Lives: WHO Calls

for Global Effort On World Heart Day, marked on 29 September 2014, WHO called on countries to take action on the overuse of salt by implementi­ng WHO’s sodium reduction recommenda­tions to cut the number of people experienci­ng heart disease and stroke, and, in turn, save lives.

The main source of sodium in our diet is salt. It can come from sodium glutamate and sodium chloride, and is used as a condiment in many parts of the world. In many countries, 80 per cent of salt intake comes from processed foods such as bread, cheese, bottled sauces, cured meats and readymade meals.

Consuming too much salt can lead (or contribute) to hypertensi­on, or high blood pressure, and greatly increase the risk of heart disease and stroke.

On average, people consume around 10 grams of salt per day. This is around double WHO’s recommende­d level from all sources, including processed foods, readymade meals and food prepared at home. WHO’s evidence-based strategies to reduce salt consumptio­n include: manufactur­ers and retailers reduce the levels of salt in food and beverage products; Bite and

taste

3.7

3.2

4.4

3.7

3.6 manufactur­ers and retailers make healthy food (with low salt) available and affordable; promote salt reduction) in public places such as schools, hospitals, workplaces and public institutio­ns; easily understand the level of salt in products; the marketing of foods and non-alcoholic beverages to children. Strategies for individual­s and families to reduce salt intake include:

to check salt levels;

prepared food; from dining tables; a fifth of a teaspoon over the course of a day; products;

mostly unprocesse­d foods without adding salt.

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