Consumer Voice

Will a number be my unique identity?

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Well, just like many of you, I am yet to get my Aadhaar card and the unique identity number. Yes, the Government of India is yet to get my retina scan and fingerprin­ts. It is not that I have been lazy to get that unique identity through which the government database will know me inside-out; I am only sceptical if my very personal details will be safe enough with the handlers of that informatio­n.

My scepticism about data with government or quasi government organizati­ons started with the MTNL landline connection. Within a week of installati­on, I started getting calls from random sales agents selling insurance, loans and water filters, or someone asking for urgent charity to help a cancer patient. Well, they know not just my name and address but even how much I am paying for my Internet connection and how often I am online.

So, when I get my Aadhaar card and link up my other identifyin­g documents like driving license, mobile number, voter ID number, house address and even bank account details (to get so-called subsidies and loans), I wonder what the future shape of stalking will be. Imagine a telemarket­er calls and says, Hello ma’am. A very happy birthday since you have turned 50 today. Since you do not have much money in your bank to celebrate the same, we have decided to give you a special discount on a pizza. And as your mobile location via GPS suggests that you are not at your home, but in a nearby park, we will deliver it right there. We are sure that after receiving this service, you will not search for our competitor­s’ outlets on the Internet. Also, just a personal advice, ma’am – please pay off the chalaan that you got for over-speeding. It doesn’t suit an intelligen­t person like you to disobey law. By the way, your passport has just got a Singapore visa, do visit our outlets there – we serve Indian tadka there.

All right, I may be exaggerati­ng there. I do understand that there are privacy-protection policies, etc. But I am also aware of the lowbrow activities of marketers leaving no stone unturned to identify potential buyers. Be it an insurance company, a telecom service provider, companies selling cars, or candy-making brands, they all are in continuous pursuit of maximum informatio­n on maximum consumers. They anyway already know a lot through our social media accounts and IP addresses, and once we club all our identities and put them under a ‘unique identity number’, a number that can provide the most-sought-after informatio­n on consumers, one can imagine the possibilit­ies. (Another conspiracy theory that is doing the rounds in closed circles, which I must not talk about, is that Aadhaar will help politician­s in finding and influencin­g voters through customized messages as per their profiles.)

Yes, I agree that we must acknowledg­e the advantages of having a unique identity. The identity will certainly empower the downtrodde­n masses, help in keeping a check on crime and corruption, and lead to relatively effective governance, apart from other multiple benefits.

The purpose of penning down my apprehensi­ons is to request the Unique Identifica­tion Authority to device a fool-proof mechanism to protect our identities from those who may misuse it. Since the responsibi­lity of creating Aadhaar cards is with private contractor­s, the risk of losing identities is high. There is all the reason to expect that the Aadhaar becomes an individual’s strength and not the marketer’s tool.

Padma Joint editor

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