Frame­work Con­ven­tion on To­bacco Con­trol (FCTC)

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In­dia rat­i­fied the Con­ven­tion on 5 Fe­bru­ary 2004 and the Con­ven­tion it­self came into force on 27 Fe­bru­ary 2005. The Con­ven­tion seeks to pro­tect present and fu­ture gen­er­a­tions from dev­as­tat­ing health, so­cial, en­vi­ron­men­tal and eco­nomic con­se­quences of to­bacco con­sump­tion and ex­po­sure to to­bacco smoke by pro­vid­ing a frame­work for to­bacco con­trol mea­sures.

Sec­tion 5 (3) of the Act states: ‘No per­son shall, un­der a con­tract or oth­er­wise, pro­mote or agree to pro­mote the use or con­sump­tion of— (a) Cig­a­rettes or any other to­bacco prod­uct; or (b) Any trade­mark or brand name of cig­a­rettes or any other to­bacco prod­uct in ex­change for a spon­sor­ship, gift, prize or schol­ar­ship given or agreed to be given by another per­son.’

This sec­tion re­stricts ad­ver­tise­ment or pro­mo­tion of to­bacco prod­ucts for di­rect/in­di­rect pe­cu­niary ben­e­fit. It does not take within its am­bit the scope of pro­mot­ing to­bacco through brand ex­ten­sion and spon­sor­ships.

In 2005, the min­istry of health and fam­ily wel­fare made cer­tain amend­ments to the above Act, stat­ing that the word ‘in­di­rect ad­ver­tise­ment’ men­tioned in Sec­tion 5 (1) would mean:

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