On continuous follow-up by the BFSI team, the complainant got the full claim from the insurance company in January 2015, well before the expiry of the policy. Note: Great customer support is always a plus point. Even if the product/service is not that great, great customer support can win over people. Customer care is a crucial element of business success. Every contact your customer has with your business is an opportunity for you to improve your reputation with them and increase the likelihood of further sales.