Consumer Voice

The Must Label

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Consumers can use food labels to make informed choices about the food they purchase. Among other things, the label tells you what nutrition to expect in your food, by what date you must consume it, and so on, all of which you may need to work out how various foods fit into your overall diets. It also lets you compare the nutrition value of similar foods. Here, we tell our readers about the general and mandatory requiremen­ts regarding informatio­n that should be mentioned on the packaging. While these requiremen­ts are meant for manufactur­ers and marketers, it becomes essential for consumers to know the same – they can then be sure that their food brands are meeting the norms.

Arecent survey by Oklahoma State University Department of Agricultur­al Economics finds that over 80 per cent of Americans support ‘mandatory labels on foods containing DNA’, about the same number who support mandatory labelling of GMO foods ‘produced with genetic engineerin­g’. India is not carrying such surveys yet. There is more to be done at fundamenta­l levels as basic labelling—bare minimal requiremen­ts—are hardly being followed by all. Among other obstacles and loopholes in the system, one significan­t element that unfair businesses take advantage of is unawarenes­s levels as well as the take-it-lightly attitude of consumers, who rarely bother to see beyond the price, and sometimes the date, on a label before paying for a product.

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