Customer Service by Banks

How much does it cost to you?

Most customers have the notion that they are giving business to the bank and so the bank should thank them for it, instead of perhaps charging them for services rendered. In reality, though, banks charge for services to recover costs. As a matter of fact, what banks want their consumers to say to them is this: “I will pay the charges so long as you assure me of better service.” There is clearly a give-and-take relationship there and this report is an attempt to understand the dynamics of it from a neutral stand. More importantly, readers will gain greater clarity on the charges payable by them in case they avail a particular banking service concerning their savings account, so that they are forewarned of the cost to such service.

Picture an interpretation of this thought: So said Mahatma Gandhi, and the thought embedded in these lines applies as well to banks as to any other line of business that professes to serve customers.

Now this: A scene in the 2013 Hindi film where a character playing a top banker says,

While the latter is clearly an exaggerated representation, it is true that one often forgets