Consumer Voice

BRANDS TESTED

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The 14 shortliste­d brands went through a gamut of tests on parameters including detergency, active ingredient­s, ash built-up, active alkalinity, total phosphates and STPP, among others. As per their printed price, the brands have been categorize­d into four groups to make comparison within a particular price range; recommende­d applicatio­ns have also been considered while categorisi­ng. The price of these Category (MRP Range)

Rs 203–Rs 220

Rank

1

2

2

1

2

1

2

3

4

1

2

3

4

5

78

75

75

80

79

78

74

73

72

79

76

74

72

67 detergent brands varies from Rs 45 per kg to Rs 205 per kg, and we have rated them not just according to their washing performanc­es but also according to how environmen­t-friendly they were (if they were at all) and how much value they gave for the money spent. Care was taken to ensure that no cross-comparison­s were made across the categories for overall ranking purposes. Total Score out of 100

(rounded off)

Brand

Ariel Matic

Henko Matic

Surf Excel Matic

Surf Excel Quick Wash

Henko Stain Champion

Rin

Tide Plus

Super Nirma Blue

Uni Wash

Fena Advanced

Active Wheel

555

Ghari

Nirma

Net Weight

500 gm

1 kg

2 kg

1 kg

1 kg

1 kg

500 gm

500 gm

500 gm

700 gm

1 kg

1 kg

1 kg

1 kg

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