Voice took up the matter with Rediff Shopping, requesting them to either replace the product or refund the aggrieved customer. They chose to refund the customer, who was satisfied with the resolution. Note: Great customer support is always a plus point. Even if the product/service is not that great, great customer support can win over people. Customer care is a crucial element of business success. Every contact your customer has with your business is an opportunity for you to improve your reputation with them and increase the likelihood of further sales.