Consumer Voice

Vitamin D in Milk

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In the early 20th century, rickets (soft bones and skeletal malformati­on from incomplete bone growth) was common among underprivi­leged children living in industrial­ized cities. Inadequate diet, poor hygiene, and lack of exercise were among the factors believed to play a role in the formation of this disease. The relationsh­ip between diet and rickets was not clearly understood until an English physician conducted the first experiment­al study on rickets with dogs. His observatio­ns of specific ‘anti-rachitic’ factors found in cod liver oil, butter and whole milk eventually led to the identifica­tion, purificati­on and synthesis of vitamin D. Subsequent­ly, the Food and Drug Administra­tion (FDA) establishe­d a standard of identity (SOI) for milk which included the optional addition of vitamins A and D. Today, the majority of our milk is fortified with vitamin D. However, additional food sources of vitamin D are limited, so obtaining vitamin D solely through dietary sources can be challengin­g and many people fall short of their daily requiremen­ts for vitamin D. Naturally occurring sources are also limited mostly to oily fish and cod liver oil. Besides milk, select foods such as cereals and orange juice may be fortified with vitamin D. Supplement­s may also be necessary and are readily available. Because certain brands rather than all items within a food category may be fortified, it may be helpful to check the nutrition facts on food packets.

f) ICDS programmes in West Bengal, Gujarat, Andhra Pradesh and Bihar are providing candies fortified with vitamin A, iron, folic acid and vitamin C to children aged 2–6 years as well as pregnant and lactating women.

g) The government of West Bengal has been distributi­ng sachets of multiple micronutri­ent powder or sprinkles to the mothers of children below two years of age at ICDS centres. The supplement­s are administer­ed with any kind of food given to the children.

Experience has shown that when a leader in the food industry takes the first step by fortifying food on a voluntary basis, it can result in many other food companies following suit. This voluntary fortificat­ion of foods by the industry also gives confidence to government­s to consider making the process of certain food products mandatory. In many countries, including India, forward-thinking food companies have started fortificat­ion voluntaril­y and have a good record of success. What claims is a company allowed to make to market their fortified foods Companies can state that their product is fortified or enriched with vitamins and minerals and they can indicate the levels of added micronutri­ents. In India, Food Safety and Standards Authority of India (FSSAI) has laid down science-based standards for articles of food and issued regulation­s to regulate their manufactur­e, storage, distributi­on, sale and import, to ensure availabili­ty of safe and wholesome food for human consumptio­n and for matters connected therewith or incidental thereto. These can be viewed at http://www.fssai.gov.in/AboutFSSAI/FSSAct.aspx

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