Consumer Voice

Amul Fruit and Nut

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The packaging seemed like a halfhearte­d attempt at making a chocolate. On eating the first piece of the bar, I was totally shocked – it had a weird smell to it, the chocolate felt stale, and the texture was like gooey milk powder. There was a strong taste of vanilla flavour and a whole lot of milk. Priced at Rs 30 for a 40 gram bar, I am wondering why it should be on the retail shelf. Amul has pioneered the dairy market with their offerings

of milk, butter, cheese, cream and other products. I am a loyal Amul consumer myself and so it is only fair to expect their chocolate also to be the best.

Amul has clearly been unsuccessf­ul in the chocolate category. Priced at Rs 30 for a 40 gram bar, the chocolate leaves me with nothing to say. Will not recommend this to anyone.

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