Consumer Voice

Which One then?

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Having sampled almost all popular chocolate bars available on the Indian retail shelf, my quest for the perfect bar is yet to find fufilment. So far, Cadbury Dairy Milk Silk, Nestle Extra Smooth and Luvit Fruit & Nuts have left me satisfied. While Cadbury Silk is still the best bet when it comes to satisfying my sweet cravings, the Nestle Extra Smooth and the Luvit Fruit & Nuts are my preferred choices to satisfy my chocolate cravings in the ‘1 Rupee a Gram’ chocolate-bar segment. The author has 15+ years of retail experience in India, the UK and the US, and is India’s first certified chocolate taster. He operates Cocoatrait, a chocolate-tasting club in India. The views expressedr­e here are personal.

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