CONSUMER EXPERIENCE

In search of

The Great Indian Chocolate Bar

If it were the last moment on earth and there was one thing I was allowed to take with me, then it would be that perfect bar of chocolate which would keep me in good company. On this quest of finding the perfect chocolate, I headed to retail stores hoping to find one ‘perfect bar’ made in India. In the ‘1 rupee a gram’ segment, I picked up all kinds of chocolate bars – plain, ones with mixes of fruits and nuts, berries, fruits and various flavours. Tickled enough? Then stay with me on this adventure.

The perfect chocolate according to me is one where the packaging attracts me to the product, the flavour/taste keeps lingering in my mind much after I have finished the bar, and the texture makes the experience memorable and also justifies the cost. Clearly that is asking for a lot in a bar! On this mission, I bought a good collection of some 20 of the most popular chocolate bars across Cadbury, Nestle, Amul, Luvit and Schmitten brands.