Consumer Voice

The Urban-Slum Focus – A Pilot Approach

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Individual­s living in slums somehow manage to meet their fundamenta­l necessitie­s like water, food and shelter, and are also employed. However, most of them are not able to make their ends meet – primarily because of bad financial planning and financial illiteracy. They are also not much aware about the government’s schemes, nor do they know how simple banking and savings schemes can help them in securing their and their children’s future.

Also, many urban-slum dwellers get trapped in the cycle of borrowing on high interest rates and the attendant humiliatio­n and exploitati­on by the local unorganize­d moneylende­rs as they do not know much about bank loans/schemes.

Against this backdrop, urban slums have been selected for the pilot financial-literacy project. The following are the primary reasons for selection of urban slums: Easy accessibil­ity to target groups due to nearness

near developed metro/urban towns The inhabitant­s have access to basic economic

needs like water, electricit­y and shelter The inhabitant­s are mostly employed or are engaged in small business/trade or are skilled profession­als The children have access to basic primary

education

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