Amul Fruit and Nut

Consumer Voice - - Consumer Experience -

The pack­ag­ing seemed like a half­hearted at­tempt at making a chocolate. On eat­ing the first piece of the bar, I was to­tally shocked – it had a weird smell to it, the chocolate felt stale, and the tex­ture was like gooey milk pow­der. There was a strong taste of vanilla flavour and a whole lot of milk. Priced at Rs 30 for a 40 gram bar, I am won­der­ing why it should be on the re­tail shelf. Amul has pi­o­neered the dairy mar­ket with their of­fer­ings

of milk, but­ter, cheese, cream and other prod­ucts. I am a loyal Amul con­sumer my­self and so it is only fair to ex­pect their chocolate also to be the best.

Amul has clearly been un­suc­cess­ful in the chocolate cat­e­gory. Priced at Rs 30 for a 40 gram bar, the chocolate leaves me with noth­ing to say. Will not rec­om­mend this to any­one.

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