Manufacturers must specify picture tube in TV brochures: SC
In a significant direction to ensure consumers are not misled by false claims, the Supreme Court has directed all manufacturers to mention the exact specification of a television’s picture tube in its brochure. The direction came from a bench headed by Justice MB Lokur, in the process also quashing a 11-year-old case against two top executives of Samsung India – managing director and general manager – for allegedly cheating a customer.
The bench found merit in the Samsung counsel’s contention that there was no attempt to cheat the customer as alleged, and that it was rather a misunderstanding. The counsel said the brochure did not mention the TV screen or viewing area was 29 inches, but “only stated the dimension of the television picture tube to be of 29 inches.”
Justice Lokur told the counsel that if the customer had any grievance, he should have filed a criminal case against the dealer.
Ashok Chaurdia from Madhya Pradesh had claimed he was cheated into buying a TV set on the promise that its screen size was 29 inches. When he brought the set home, it was 27 inches.
Challenging the Madhya Pradesh High Court order that prima facie held the company had cheated Chaurdia, the company said as a practice all leading television companies in the country mentioned the actual dimensions of the picture tube and the consumers took it as the screen size.