Consumer Voice

Malt-Based Food What is the total plate count?

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“Tellmewhat­youeat,andIwillte­llyouwhoyo­uare.” ~ Brillat-Savarin

The concepts of health and energy have perhaps never been as popular as they are now. For brand strategist­s and marketers, the ‘health’ tag becomes their ‘open sesame’ to the consumer universe. The emergence and acceptance of malt-based food as ‘health’ food is completely aligned with market realities, as greater health consciousn­ess, aspiration­s for better standards of living, and higher disposable incomes become the main drivers of consumptio­n patterns. Across internatio­nal markets, it has been seen that the growth of the middle class has driven the uptrend in food industry in general and health food and beverages in particular.

We tested four brands of malt-based foods to find out their total plate count and protein content, and also for the presence of yeast and mould, and E. coli. Read on to find out where your preferred malt-based food stands on these important parameters.

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