Consumer Voice

Crude Fibre Content

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Fibre/Dietary fibre is composed of soluble and insoluble fibres. Crude fibre does not dissolve in acid and alkali treatment when tested in the laboratory. The treatment dissolves all the soluble and some of the insoluble fibres in food. As per FSS Regulation­s, the crudefibre content should not be more than 2.0 per cent on dry basis. Crude fibre in all the brands was found more than the prescribed limit. This is not desirable for consumers. All manufactur­ers of the tested brands were informed by email about the laboratory findings of crude fibre. Pepsico India (Quaker), Marico Ltd (Saffola), Kellogg India (Kellogg’s), and Weikfield Foods (Eco valley) responded and informed that their factory results showed below 2 per cent of crude fibre. Brand Quaker Saffola Eco Valley Patanjali Kellogg’s Bagrry’s

Lead Content

Results, % 2.81 2.89 3.01 3.33 3.49 4.60 Quaker was found to have the minimum percentage of crude fibre; the maximum was in Bagrry’s.

As per FSS Regulation­s, lead in oats shall not be more than 2.5 ppm (for ‘foods not specified’ category). Lead content was not detected in any of the brands. k. The unit price gives a fair idea about the cheapest and costliest brands. As per the unit price, Patanjali and Eco Valley are

the cheapest brands and Quaker is the costliest.

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