Consumer Voice

Synthetic Colour (Non-Permitted Colour)

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Brown & Polson and Shree Krishna complied with all microbiolo­gical parameters. Total plate count in Weikfield was found to be beyond the acceptable limit and hence not considered to be desirable for consumers. Unlike many other disease-causing bacteria, can lead to an infestatio­n even if ingested only in a small amount. In all of the tested brands of custard powder, E. coli was found below 10 cfu per gram. Total plate count is the amount of viable bacteria in a food product and serves as a key indicator of the product’s overall quality and safety. As per FSS Regulation­s, a few permitted colours can be added to custard powder. Synthetic colour (non-permitted colour) was not detected in any of the brands.

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