Voice took up the matter with Idea, requesting them to check the records at their end and settle the complaint. They admitted that there was wrong billing and resolved the matter. Note: Great customer support is always a plus point. Even if the product/service is not that great, great customer support can win over people. Customer care is a crucial element of business success. Every contact your customer has with your business is an opportunity for you to improve your reputation with them and increase the likelihood of further sales.