Consumer Voice

Flavoured Milk Which of these six has the most nutrients?

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Flavoured milk is similar to bottled pasteurise­d milk except that it is flavoured and sweetened to taste. For consumers looking for an optimal combinatio­n of taste, health and convenienc­e, flavoured milk is presented as an alternativ­e to many other beverages. Manufactur­e of the product fits in with the routine milk handling and processing procedures in a dairy. It leverages their existing value chain in procuring raw materials. It’s not surprising, then, that most organised dairies in the country have started the production of flavoured milk. As competitio­n intensifie­s, brands have been quick to come up with variants (vanilla, elaichi, and so on) and claims, harping on the nutrition aspects of milk as well as the convenienc­e factor. As for the consumers, what attributes should they prioritise when picking up one over another?

As with packed lassi, fat and solids not fat (SNF) are important determinan­ts of the quality of flavoured milk as well – more of these are indicators of a superior product. In the case of flavoured milk, total plate count and coliform bacteria count are also critical, being indicative of the product’s overall quality and safety. The following report checks six brands of flavoured milk along these and other parameters to enable consumers to make an informed choice.

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