White papers on mobile technology and its impact on consumer behaviour

“E-commerce and mobile technologies are welcome and the sky is the limit for their growth, provided they take consumers along, instead of trying to benefit from consumer ignorance,” stated Shri Hem Pande, Secretary, Department of Consumer Affairs, Government of India, during his valedictory address in a workshop organised by Consumer Voice at India Habitat Centre, New Delhi, on 8 September 2016, to release white papers based on the results of a study on the advent of mobile technology and its impact on consumer behaviour in India.

Giving the background of the study, Ashim Sanyal, COO of Consumer Voice, said, “The increasing popularity of mobile internet in India makes it important to investigate how the move to mobile is likely to affect Indian consumers and businesses. Mobiles have become the easiest and most cost-effective medium to reach out to the largest number of Indian consumers by advertisers, government agencies, and political, commercial and social organisations.”

At the workshop, Consumer Voice shared the results of their study in the form of two papers: ‘Study of Mobile Internet Use in India’ and ‘Search Options available to Indian Users’. Some of the findings are: to other countries, with analysts finding that average mobile usage grew by more than 131 per cent between 2014 and 2015.

different apps and there is no one dominant search option. decision making for customers. The presentation was followed by a panel discussion and a Q/A session. The panel consisted of Arvind