How Will You Identify Fortified Foods?

In India, we have a symbol scheme that enables a consumer to identify whether a product is vegetarian or non-vegetarian: the green circle inside a green square indicates that the product is vegetarian; the red circle inside a red square indicates that it is non-vegetarian. Symbols and logos are easy to comprehend, which is why FFRC has also come up with a logo for fortified foods.

In the logo, the letter ‘F’ represents the fact that the food is fortified. The ring around the letter ‘F’ illustrates the ring of good health, protection and an active life. The square represents completeness. The plus sign (+) is about adding extra nutrition and vitamins to daily meals, thus adding more to life.

The colour blue symbolises purity and good health. As a primary colour in the colour wheel, it also represents the basic need for good health and food fortification