What Do Com­pa­nies Stand to Gain from Adopt­ing For­ti­fi­ca­tion?

Consumer Voice - - Food Fortificat­ion - – Compiled by Richa Pande

Ex­pe­ri­ence has shown that when a leader in the food in­dus­try takes the first step by for­ti­fy­ing food on a vol­un­tary ba­sis, it can re­sult in many other food com­pa­nies fol­low­ing suit. This vol­un­tary for­ti­fi­ca­tion of foods by the in­dus­try also gives con­fi­dence to gov­ern­ments to con­sider mak­ing the process of cer­tain food prod­ucts manda­tory.

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